In today’s times, Value
conscious consumers are willing to pay more for special products, which
exclusively suit their needs. Understanding this consumer behaviour, we
developed Penna Concrete Guard (Penna Concrete) as a premium product offering
in the market. This cement is specially formulated and based on re-engineered
pozzolonic cement to provide high performance concrete. Superior
characteristics of Penna Concrete such as including lower heat of hydration and
improved workability (enhanced flow due to fineness of particles) among others,
make it ideal for use in diverse concrete applications. The product is packaged
in premium tamper proof Biaxially Oriented Polypropylene (BOPP) bags and is
specifically targeted at Individual House Builders (IHBs). Dedicated technical
support would be provided to the IHBs for construction of their ‘dream
home’